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Leather industry exports to the domestic labor

Affected by financial crisis, since last year China leather products exports continued to decrease, while the local prosperity, but the overall situation is not optimistic. This time we talk about the most is to the domestic exports of, well, for some type of processing of medium and small businesses, from exports to domestic sales is a wise choice, but when we talk about the domestic time, many enterprises are in the original domestic pour out one’s endless grievances, and is not a flat road, the process is also accompanied by pains.

All the time since, in the leather industry, many foreign trade enterprises are mostly for foreign OEM production enterprises, now due to the international financial crisis, the overseas market demand seriously, many foreign trade enterprises have to turn to the domestic market, domestic sales of the way to go. But the domestic road also is not easy, because of the long-term foreign processing, and does not have its own brand, these enterprises in China have no visibility, sales channels are also limited.

The transition needs to accumulate capital, many enterprises still have a large number of product inventory, in order to return the funds, first of all enterprises need to sell these products. Because the brand added value is low, no reputation, products are very difficult to sell a good price, a lot of enterprises as it cannot be helped, but the products get Weihuo market low reduction sale. Some low price, good quality products of foreign trade is to allow consumers to get a lot of benefits, but low profit but allow enterprises to bend the brows.

Although in the areas of processing some foreign trade enterprises reached the world advanced level, but as a result of long-term for foreign enterprises to do OEM, makes the enterprise brand value is very low. In the face of the current export predicament, facing many enterprises to export to the domestic reality, China-made leather products lack of brand bottleneck is particularly prominent.

Since the lack of brand then do brand, brand. On how to make a brand here is not to say, many professional papers are a very thorough analysis, here want to emphasize that the brand also needs a large amount of money, to employ professional designers, but also has an excellent marketing team. And brand building needs a long period of time, not to get instant results, so many enterprises pay in the short term it is difficult to see effect, the process for a transformation in the enterprise is extremely long and hard.

Due to the transition appears in the throes of transition, because of long, a lot of enterprises are unable to carry on, this is in fact for many enterprises in transition as a test, can pass this test will be the final winner is heavy, can be achieved smoothly transition. But the transformation of enterprises should also be fully aware, called by the domestic export and not simply to export the products to the domestic market, is not simply to create a brand, enterprises need in the process of transition to keep up with the pace of the times, to meet the market demand, combined with their own advantages of continuous innovation, such the enterprise can smooth transition and long-term development.

May 9, 2012

Danyang footwear: looking forward to modern transition

Danyang is the famous ” shoes of the rural”, however recently involved in the footwear industry two things but provide much material for thought : one is in the spring tide of Danyang footwear industry recruitment, job recruitment will be like Guangdong, Zhejiang, Fujian and other places so popular, in numerous working groups eyes, always seemed so a bit people feel neglected. Two is a reporter with the city leading into a beginning to take shape of the shoe company check after the production was found, although the enterprise can be an annual output of 1000000 pairs of shoes, the production of fire, but when asked about the brand, enterprise has not form oneself brand advantage.

Danyang footwear industry started earlier, with good quality of traditional advantage, why does not stride big step? Why not enter the market? The problem with this series, reporter in the Oriental Shopping Mall leather and related enterprises after thorough investigation discovery, the lack of brand and innovation consciousness is hindered Danyang shoe enterprises to a modern enterprise restructuring.

April 24, 2012

North China World Trade Center full transformation of shoe bag region to create boutique mall

[ ] shoes net at the end of this month, the new North China World Trade Center supermarket and Northern China World Trade Center building two floor shoe bag region will be unveiled. The reporter understands, after the Spring Festival, accompanied by the transformation of Civil Air Defense Engineering College Road, North China World Trade Center building began a large-scale renovation, supermarkets and two floor shoe bag region has closed reconstruction. This renovation, northern China World Trade Center supermarket to introduce IBMG international business management group company and cooperation, in the environmental transformation at the same time, the product layout planning, management and operation of lifting, thereby creating the North China World Trade Center building group from the external expansion “model of supermarket”. The two floor is the introduction of South Korea shoe bag region renowned designers, the introduction of high-end brand, realize the upgrading, so as to drive the market to upgrade.

April 23, 2012

Review and prospect the next children’s Association Secretary-General Xie Jiasheng on the children’s Chapter2010of the work are summarized

Review and prospect the next children’s Association Secretary-General Xie Jiasheng on the children’s Chapter2010of the work are summarized, and the planned 2011will start work. Children’s branch in 09was formally established in December, in order to safeguard children’s shoes industry market environment benign operation as the goal, for the children’s shoes industry to establish a strengthen information communication, normative industry development platform. Secretary General Xie Jiasheng’s summary of the work of association in the past year the work carried out in-depth review, inspection, the achievements and inadequacies, success and failure, experience and lessons, seek truth from facts to make a correct evaluation, make personnel attending the meeting reached a unified understanding. In addition, the association in the following year about ongoing work instructions, general secretary Xie Jiasheng was full of confidence, and strive to complete the planning task, do real thing for children’s shoes industry, which has been the vast number of enterprises to the support member, they also said it would continue to cooperate energetically shoes Association work.

Children the industrial capital of the future to help enterprises better understand the development of children’s shoes, children’s shoes industry situation, the conference has invited macro arc capital managing director Chen Han to share with the” children’s industrial capital in the future”. Macro arc capital is an experienced Chinese investment company, has its own domestic and foreign investment and the due diligence team. Chen Hanxian on the macro arc capital were introduced, and then analyzed the present situation and development of Chinese children, namely Chinese child consumer goods has a huge market, but children industry enterprise is relatively weak, this needs children industry enterprises and capital market, at last, he analyzes the introduction of equity investment partner benefits. In this process, Chen Han proposed a” market ” concept, the cause of the majority of members of the interest, raises the meeting a small climax.

April 13, 2012

Fujian Footwear Industry Association Branch opened a new chapter in children’s shoes footwear

Shoes net – China shoes [ information ] on March 12, 2011 afternoon, Fujian Footwear Industry Association Children’s branch in the permanent expert company held the four Executive Council meeting. Association, honorary president, vice president of the18 association such as the executive director of the unit attended the meeting, they are blue company chairman Fu Weijin, Ringo Fang Zongyang of company general manager, karting company chairman Huang Bingnan, Ultraman Li Xiyuan of company general manager, Huakun company chairman Jianhua Zhu, Cassie long Ding Canyang of company general manager, general manager of the company Lin Zhendong, Eastern Orthodox ABC company president Zhou Jianyong Dai Jiapo, entertainment company and their footwear, Hua Heng company etc.. In addition, in order to better play for children’s shoes enterprises to do things in the purposes of the association, the conference also invited other industry experts, including Zhi Fujian law firm, children’s shoes Association Legal Advisor Ke Shuangmu, macro arc capital legal director and managing director of Chen Han, Henkel East International director Zhu Xiangpeng and other celebrities for children’s shoes enterprises imparting professional knowledge.

Industry standard issued a formal implementation conference first” children sports shoes” place in Fujian province standard release are described. This standard has long planned, managed by the Fujian provincial quality and Technical Supervision Bureau was released on January 17, 2011, begin from February 20, 2011formally implemented, code-named ” DB35/ T1091-2011″. It provides children sports shoes requirements, test method, inspection rules and signs, packaging, transport, storage. It is mainly applicable to cold sticky process for processing method, synthetic or natural materials to help material manufacturing, shoe size not greater than 250, for3to 14 years of age children generally marine leisure sports shoes. From the attached to the shoe to have its own standard industry standard, Fujian children’s shoes industry officially set foot on standardization, standardization of the road. Fujian children’s shoes industry into a new force in the industry, promote the overall level of production, brand development assistance.

April 13, 2012

The Problem Of UGG Does Not Exist

"It should be said that Taiwan’s international brand strategy in the layout,
is of great significance." Xtep Center for Zhuang Zhaohui told foreign
reporters. In the industry view, Taiwan and Hong Kong, Singapore, Dubai and
other cities, is a strong base stations, base stations by this set point can be
a good radiation to the surrounding area, such as Asia and the Middle East
market.

Zhuang Zhaohui that the Taiwan market for domestic sports brand, both
opportunities and challenges. "Taiwan’s shoe industry developed, but most of
them concentrated in the shoes, the local influential sports brand is very
small, which entered the Taiwan market to mainland brands left a wide space, and
for special steps, the first one to enter the Taiwan market , another
first-mover advantage. " However, the spending power of local residents of
Taiwan, the UGG Boots, Adidas and other international brands to buy, the
majority of Taiwan residents, the problem does not exist.

According to Zhuang Zhaohui introduced in Taiwan, UGG Boots, Adidas price is
about NT $ 3,000, and special steps in the local pricing in around NT $ 1800 ~
2400, the price advantage is not large. It is understood that special steps to
open stores in Taiwan, took shoes exported to Taiwan, then enter the store by
the local agents in the form. Taiwan’s footwear imports to the mainland, but
also impose high anti-dumping duties and tariffs on imported UGG Boots, and
tailoring requirements are detailed, therefore, potentially increase the
mainland into Taiwan market, the cost of the brand.

It is understood that this year, and the cooperation of local agents, special
steps will be opened in Taiwan, 8 to 10 stores, and in the future layout of the
entire Taiwan market, there will be 300 Xtep appear. The price advantage is not
obvious in the case, special steps adopted in Taiwan, local new sales model,
such as in-store set up a special children’s play area, 3D gaming areas and
bicycle service station.

April 11, 2012